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Easy to Use 2.0: User Experience in Agile Devel...
9,95 € *
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The intersection of the customer, user, and technology is at the heart of this concise guidebook for developing easy-to-use software. In Easy to Use 2.0, Sean Van Tyne expands on his previous edition, taking the complex topic of agile development for enterprise software and making it easy to understand and easy to implement. Easy to Use 2.0 is an easy-to-use guide to creating simple yet effective enterprise applications. Easy to Use 2.0 covers new topics like user experience myths and realities, the experience economy, user experience maturity model, and how to create your user experience strategy. There are new case studies from the field, what is design thinking and how to do design sprints, minimal viable and minimal desirable products, how to handle UX debt, how to hire the right talent for your organization, and more. Easy to Use is your roadmap to successfully integrating UX design and Agile development. Businesses wishing to rapidly create great software would be well advised to get a copy of this book for every member of the team. You want Easy to Use 2.0 as your software development companion. Particularly where business wins, losses, and profits depend on user experience being better than the competition. 1. Language: English. Narrator: Laura Van Tyne. Audio sample: http://samples.audible.de/bk/acx0/163534/bk_acx0_163534_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.10.2020
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The Agency: Build - Grow - Repeat: How to Build...
9,95 € *
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.How do you build a truly remarkable agency business that wins and keeps clients?In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).You’ll discover how to:Create a powerful mission that motivates your staff and customersBuild powerful sales and pitching processes that win new businessForm a compelling proposition that sets you apart from your competitorsFind, train and motivate the best people for your agencyMarket your agency online and offline with tested strategies and channelsImprove profitabilitySet powerful objectives and build road-maps that guide you and your teamCreate bullet-proof agreements and on-boarding proceduresAnd much moreAuthor Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google) 1. Language: English. Narrator: Cory Rimes. Audio sample: http://samples.audible.de/bk/acx0/156497/bk_acx0_156497_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.10.2020
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Online Business 2020 Collection: Passive Income...
9,95 € *
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Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service.This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.Ideally, you’ll market your startup well before you’re open for business. And you need to spread the word quickly to gain customers. Remember that: “Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.”In other words, your core marketing strategy shouldn’t be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy.Any business project needs a good online marketing is one of the most important functions of business management. A business plan is what makes it possible to manage a company and an digital marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain market positions.It is a communication tool that combines all the elements of marketing in a coordinated action plan. It indicates who will do what, when, where and how to achieve the objectives set. Through this book, the listener will follow the development of a online marketing, see in detail the different steps of an internet marketing. You will learn:Tasks and solutions for the sub-areasVideo marketingStrategic marketingMarketing researchInstagram marketingYouTube marketingMarketing organization and controlling 1. Language: English. Narrator: Adam Walker, Leonard Grey, Keith Hughes. Audio sample: http://samples.audible.de/bk/acx0/207865/bk_acx0_207865_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.10.2020
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Digital Marketing MBA: Guiding Principles for R...
9,95 € *
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David Bradley, marketing and sales best-selling author of Getting Digital Marketing Right, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making. This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience. Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.  The process solves real problems like:"We have no strategy behind what we do and why""Our leadership believes in digital but doesn't know how to lead""We have no digital asset on the team to guide us along" The book was designed to be a reasonably quick listen. If you focus on the core content, that is precisely where the book is in final form. We don’t all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn’t included in the book but will support activities throughout.  Follow the digital marketing MBA process to make decisions that matter:Identify quick wins with information you already have (no expensive data or marketing software needed)Conduct research to know exactly what channels and strategies to pursue and which to avoidUnderstand the processes and technology that support your strategy and business resultsAllocate funding and people for effective executionEstablish management protocols to ensure ongoing iteration, growth, and sustainability of your activities  Get started on de 1. Language: English. Narrator: David J. Bradley. Audio sample: http://samples.audible.de/bk/acx0/174448/bk_acx0_174448_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.10.2020
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42 Rules for Your New Leadership Role, 2nd Edit...
9,95 € *
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42 Rules for Your New Leadership Role, 2nd Edition, describes practical and effective actions for you to make a strong start at your new VP, director, or manager job. Drawing from extensive interviews with corporate leaders and the author's 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter. Topics include how to gain cooperation from your team, read the business culture at your new level, tee up smart "quick wins", show others how to work with you, assess the business risks in your new role, make the most of your strengths without overdoing it, work around your weaknesses, use team screw-ups to your advantage, redesign your undoable job, and stay focused on your plan when everyone wants you to fight fires and solve the problems on their desks. Pam gives you specific guidance for each step of those first few critical months. Her recommendations are shaped by current and classic leadership research as well as fresh insight from her interviews with executives and surveys of leaders at all levels. With her background as executive coach to top Silicon Valley companies, corporate strategist with Bain and Accenture, and guest fellow at Stanford GSB's Center for Leadership Development and Research, Pam translates the experiences of thousands of leaders into easy-to-understand guidance. Let this audiobook remind you what you did right before, help you avoid common missteps that cause leaders to stumble, and give you new strategies for acing those critical first months. Adjust what you find here to serve team needs, market condition, cultural context, your goals, and your personal leadership style. Buy this book when you're making a step up or moving to a new organization or for your friends as they move up. 1. Language: English. Narrator: Peter L Delloro. Audio sample: http://samples.audible.de/bk/acx0/048134/bk_acx0_048134_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.10.2020
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Behind the Cloud
30,17 € *
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook-including Benioff's proprietary management tool, V2MOM-any business can go against the grain, rapidly change the game, and learn how to achieve lasting success. Praise for Behind the Cloud"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."-Eric Schmidt, CEO, Google"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization-and transform your business and your life." -Anthony Robbins, author, Awaken the Giant Within and Unlimited Power"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com."-Neil Young"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."-Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."-John Chambers, chairman and CEO, Cisco"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone-from employees to shareholders to the community-wins. Get ready to be inspired and make a difference."-Charles Moore, executive director, Committee EncouragingCorporate Philanthropy

Anbieter: Dodax
Stand: 29.10.2020
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Development Effectiveness
116,00 CHF *
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In an intensely competitive global economy marked by the rapid emergence of new players, products, and services, there's more pressure than ever on information services organizations to provide low-cost, rapidly developed systems to meet the complex, changing needs of their companies. These greater expectations come at a time when the usefulness of current information systems has been severely questioned and the ability of IS organizations to respond more effectively has been hampered by sharp reductions in money and manpower. This latest volume in the groundbreaking Ernst & Young Information Management Series demonstrates how IS managers and other key personnel can create a more productive IS environment by applying the principles of 'development effectiveness' to information technology strategies. Development Effectiveness shows how this new cost-effective approach ultimately wins the support of even the most resistant IS personnel. It allows for a successful transition from the current problematic state of most IS organizations to a desired future state in which IS becomes a full partner in helping users meet today's business challenges. Development Effectiveness first details the problems common to IS environments and it also highlights the leading practices of those organizations that are setting new standards for information systems development performance. Development Effectiveness helps lay the foundation for making IS organizations more productive. The book shows how TQM and business process reengineering can be applied within IS and how TQM and organizational change management principles support an appropriate planning framework. It also discusses the process of designing ahigh-performance IS development organization that gets essential work done while providing enough flexibility to meet changing work needs. The book tackles two of the thorniest obstacles to an effective transition - the strong resistance to change within the organization and

Anbieter: Orell Fuessli CH
Stand: 29.10.2020
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The Brutal Truth About Asian Branding
72,90 CHF *
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The world of Asian* brands is best characterized by complementary portions of confusion, delusion and outright ignorance by senior managers and brand owners. The net result is that the development of Asian brands has been arrested and significantly lags behind those in the West. Repeated surveys of Asians across the region confirm over and over again their overwhelming preference to drink Coke, wear Nike shoes and drive BMWs. Rare is the Apple zealot-like emotional relationship Asians will show for any Asian brand. Yet the region is awash with tens of thousands of new brands that emerge every other day reflecting an unstoppable energy and vitality that is fueling the increasingly universal belief that this century will belong to Asia (and China in particular). The continued absence of genuinely great Asian brands (as opposed to merely 'good' brands) will at best slow down that prospect, at worse throw a real spanner into the works. Sooner or later something needs to happen. And something will and in all likelihood it will be driven by individual visionary Asian business leaders. This book provides a clear and compelling blueprint that will deliver long-term sustainable competitive advantage to these exceptional leaders who will, in time, blaze a pioneering trail for others to follow. The Brutal Truth About Asian Branding aims to do three things: uncover, educate and execute. Firstly, it aims to expose the practices, circumstances, policies as well as management attitudes and mentality that individually and collectively conspire to effectively hold back Asian brands from graduating to great brands. These range from the plainly visible, to the insidiously undetectable. It is reflected in cultural values that encourage middle level company employees to sanitize bad news; it is reinforced by the unwillingness of all level employees to experiment with new ideas or even volunteer opinions for fear of being penalized for being wrong; it thrives in operational environments that separate functional departments responsible for creating the product from those that promise the experience of the product to the customer; and it dies a still-born death in the hands of CEOs who lack long term vision in favor of short-term wins. Secondly, it aims to re-educate Asian managers - particularly CEOs - on the subject of brand and branding. It takes aim at the countless misconceptions and the outright ignorance that have collectively contributed to poor and non-existing brand building practices in Asian companies. The approach is provocative because many of the metaphors used (from rock music to religion) not only provide immediate and relieving clarity, but many do so by aiming to deliver personal epiphanies. Suddenly the vague, nebulous, contradictory and confusing are rendered clear, connected and comprehensible. Thirdly, it provides a comprehensive step-by-step explanation of the typical multi-phase methodology brand consultants use to either position new brands or re-position existing brands that have lost their way. The Brutal Truth About Asian Branding is a long awaited no-holds barred reality check for Asian decision makers that at the same time validates the potential greatness hidden in Asian brands and provides the means to making them so. *Excluding Japanese brands

Anbieter: Orell Fuessli CH
Stand: 29.10.2020
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Behind the Cloud
34,90 CHF *
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works. With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook-including Benioff's proprietary management tool, V2MOM-any business can go against the grain, rapidly change the game, and learn how to achieve lasting success. Praise for Behind the Cloud 'Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.'-Eric Schmidt, CEO, Google 'In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization-and transform your business and your life.' -Anthony Robbins, author, Awaken the Giant Within and Unlimited Power 'Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com.'-Neil Young 'Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.'-Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship 'Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.'-John Chambers, chairman and CEO, Cisco 'Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone-from employees to shareholders to the community-wins. Get ready to be inspired and make a difference.'-Charles Moore, executive director, Committee EncouragingCorporate Philanthropy

Anbieter: Orell Fuessli CH
Stand: 29.10.2020
Zum Angebot