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Performance Analysis of Agents and Business of ...
61,90 € *
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The present volume is a byproduct of Ph.D. thesis of the author. It's a complete research work on performance of agents and business of Life Insurance Corporation of India (LICI) in the post liberalization period, 1995-2005. In the present study, quantitative research technique has been followed and presentation is in lucid language thrusting upon comprehensiveness of the subject matter. In the post liberalized Indian economy, the performance of agents of LICI has been judged on the basis of opinion of policyholders' visa-vis Development Officers and business on published annual data. It will help the young researchers who are conducting research work on insurance sector and induced them to further research. Academicians, Teachers, Scholars and Research Mentors may enrich through the research edition.

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Stand: 19.02.2020
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Hearken to the call of duty
63,70 € *
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Generally speaking, it is thought that the tombs of saints only quench the thirst of the seekers through inward enlightenment, and that they have nothing to do with social development and business activity. The reality is the other way around. The Present research work aims to highlight this oft-neglected aspect of the lives of Muslim Mystics. In their lifetime, they tried their best to work for the betterment of their society in religious, spiritual, political, social and financial spheres. following their deaths, their tombs turned into great spiritual NGOs and served as centres of social welfare. The needy and the poor are fed, educated and treated there free of charges. The income of Sufi shrines is used to establish educational institutes, hospitals, orphanages, inns and hotels where food is served for free. it is worth mentioning here that a systematic research on the contribution of shrines to the fabric of society has not been carried out before. The present thesis highlights the significance of the islamic concept of serving one's fellow beings altruistically. This study is restricted to five tombs located in Punjab Pakistan.

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Stand: 19.02.2020
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Hearken to the call of duty
61,90 € *
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Generally speaking, it is thought that the tombs of saints only quench the thirst of the seekers through inward enlightenment, and that they have nothing to do with social development and business activity. The reality is the other way around. The Present research work aims to highlight this oft-neglected aspect of the lives of Muslim Mystics. In their lifetime, they tried their best to work for the betterment of their society in religious, spiritual, political, social and financial spheres. following their deaths, their tombs turned into great spiritual NGOs and served as centres of social welfare. The needy and the poor are fed, educated and treated there free of charges. The income of Sufi shrines is used to establish educational institutes, hospitals, orphanages, inns and hotels where food is served for free. it is worth mentioning here that a systematic research on the contribution of shrines to the fabric of society has not been carried out before. The present thesis highlights the significance of the islamic concept of serving one's fellow beings altruistically. This study is restricted to five tombs located in Punjab Pakistan.

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Stand: 19.02.2020
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The Design Process in Information System Research
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Bachelor Thesis from the year 2009 in the subject Computer Science - Commercial Information Technology, grade: 1,3, University of Frankfurt (Main) (Institute of Information Systems), language: English, abstract: The Information Systems (IS) research discipline is undergoing a serious identity crisis, seeking its sphere of activity to be relevant in practice and rigorous in scientific considerations. One reason for this is the strengthening of the Design Science approach. This new discipline developed as a synergy from aspects of engineering, architecture, and industrial design and is employed in the design of IT artifacts and software systems. Design Science is becoming a powerful trend in IS research (Vahidov 2006). It gives the IS discipline a new and more detailed focal point as pertains to the application of software and IT artifact development which is growing in importance in IS research over the time (Weber 2003; Orlikowski and Iacono 2001; Cross 2001). IS practitioners ask for new and innovative design approaches, dealing with the evolving organizational and inter-organizational tasks. The way these tasks are executed, in close cooperation with the practical business world, seems to be insufficiently considered. The debate in IS research is carried out between traditional scientists and the knowledge-producing researchers/practitioners and "it could be argued that research aimed at developing IT systems, at improving IT practice, has been more successful and important than traditional scientific attempts to understand it" (March and Smith 1995, p. 252). IS researchers are mainly focused on the behavioral impact of new IT solutions within a business unit. These concepts are needed to describe the relationship between the humans and the technology. However, this way of conducting research is descriptive and evaluative. Instead of telling "what is" or "what will be", Design Science is giving guidance as to "how to do" things (Walls et al. 1992). The importance of this new approach is given through the rapid development of business needs and the increased necessity to solve business problems through the implementation of IT solutions. The knowledge base for designing new solutions has not yet been fully developed. IT consultants borrow knowledge from reference disciplines and apply this knowledge to present problems. This way of providing solutions is not compatible with Design Science as an area of research. A relevant design approach needs to give new answers to phenomena thus far unsolved. However, the IS discipline has not yet established a solid groundwork for Design Science within its discipline.

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Stand: 19.02.2020
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The Design Process in Information System Research
21,99 € *
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Bachelor Thesis from the year 2009 in the subject Computer Science - Commercial Information Technology, grade: 1,3, University of Frankfurt (Main) (Institute of Information Systems), language: English, abstract: The Information Systems (IS) research discipline is undergoing a serious identity crisis, seeking its sphere of activity to be relevant in practice and rigorous in scientific considerations. One reason for this is the strengthening of the Design Science approach. This new discipline developed as a synergy from aspects of engineering, architecture, and industrial design and is employed in the design of IT artifacts and software systems. Design Science is becoming a powerful trend in IS research (Vahidov 2006). It gives the IS discipline a new and more detailed focal point as pertains to the application of software and IT artifact development which is growing in importance in IS research over the time (Weber 2003; Orlikowski and Iacono 2001; Cross 2001). IS practitioners ask for new and innovative design approaches, dealing with the evolving organizational and inter-organizational tasks. The way these tasks are executed, in close cooperation with the practical business world, seems to be insufficiently considered. The debate in IS research is carried out between traditional scientists and the knowledge-producing researchers/practitioners and "it could be argued that research aimed at developing IT systems, at improving IT practice, has been more successful and important than traditional scientific attempts to understand it" (March and Smith 1995, p. 252). IS researchers are mainly focused on the behavioral impact of new IT solutions within a business unit. These concepts are needed to describe the relationship between the humans and the technology. However, this way of conducting research is descriptive and evaluative. Instead of telling "what is" or "what will be", Design Science is giving guidance as to "how to do" things (Walls et al. 1992). The importance of this new approach is given through the rapid development of business needs and the increased necessity to solve business problems through the implementation of IT solutions. The knowledge base for designing new solutions has not yet been fully developed. IT consultants borrow knowledge from reference disciplines and apply this knowledge to present problems. This way of providing solutions is not compatible with Design Science as an area of research. A relevant design approach needs to give new answers to phenomena thus far unsolved. However, the IS discipline has not yet established a solid groundwork for Design Science within its discipline.

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Stand: 19.02.2020
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The Theory of the Leisure Class , Hörbuch, Digi...
9,95 € *
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In this, his best-known work, the controversial American economist and social critic Thorstein Veblen appropriates Darwin's theory of evolution to analyze the modern industrial system. For Veblen, the shallowness and superficiality observed in society results from the tendency to believe that true accomplishment lies in arriving at a condition of ostentatious wealth and status. In developing his thesis, Veblen traces the origins and development of ownership and property, offering extraordinary insights into consumerism, the evolution of class structure, the rise of leisure time, and how modern societal goals are grounded in monetary aspirations and achievements. With a cool gaze and devastating wit, Veblen examines the human cost paid when social institutions are founded on the consumption of unessential goods for the sake of personal profit. Fashion, beauty, sports, the home, the clergy, scholars - all are assessed for their true usefulness and found wanting. Indeed, Veblen's critique covers all aspects of modern life from dress, class, industry, business, and home decoration to religion, scholarship, education, and the position of women, laying bare the hollowness of many cherished standards of taste and culture.The targets of Veblen's brilliant, scathing satire are as evident today as they were when this classic of economic and social theory was first published, and his book still has the power to shock and enlighten. 1. Language: English. Narrator: John Lescault. Audio sample: http://samples.audible.de/bk/blak/010672/bk_blak_010672_sample.mp3. Digital audiobook in aax.

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Publishing Bundle: Measurement and Assessment, ...
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The book discusses different aspects of measurement and assessment including the psychological interview and psychological test along with the role ethics can play among such a process. It is of importance when developing a new measure to incorporate one's knowledge of statistics. The question of utility in diagnosis arises and of the utility of psychometrics and cultural competence to a test. A career/business assessment occurs along with an assessment of learning disability. An in-depth discussion occurs of the cognitive affective processing system (CAPS). The purpose of book one is to demonstrate the many functions, factors, and implements involved in the process of measurement and assessment. It is the influence of personality characteristics affecting our social and occupational choices. The development of personality characteristics occurs not during one but each developmental stage of the lifespan. This book discusses such theories as those belonging to Erik Erikson, Abraham Maslow, Carl Rogers, Sigmund Freud, Erich Fromm, Gordon Allport, among other theorists. The greatest focus among the book centers on Gordon Allport and Erich Fromm and his humanistic psychoanalysis. Fromm's thesis is despite mankind being pulled apart from their union among one another by evolution, they continue to possess the power of reason. As ethics can represent an expansion into multiple domains, so too can the code of ethics as set forth by the American Psychological Association (APA). These principles of ethics guide the behavior of practicing psychologists among their profession. This set of ethical principles can act as a guide of behavior for individuals within multiple facets of life. The major principles to the Code of Ethics involve avoiding harm, practicing fairness, avoiding misrepresentation, providing fair access to treatment, and respecting the value and worth of all. 1. Language: English. Narrator: Steven G. Carley. Audio sample: http://samples.audible.de/bk/acx0/033215/bk_acx0_033215_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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The Little, Brown Handbook, Global Edition
51,99 € *
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For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 19.02.2020
Zum Angebot
The Little, Brown Handbook, Global Edition
51,99 € *
ggf. zzgl. Versand

For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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