This book introduces the integrated management concept of 'Sustainable Value Creation', which delivers sustainability &#8216;inside-out&#8217; from the core business. It is based on the premise that sustainability can provide a platform for growth, if it is implemented in a company&#8217;s products, services and supply chains (combined also known as the 'Value Chain'). Managing the Value Chain from the outset with a sustainability mindset subsequently allows profitable economical, ecological and societal growth. It combines the need for increased sustainability and its implementation in the operations of a company. The book addresses the following issues: How do economic, environmental and societal factors impact the value-creation process of a company? What requirements and expectations need to be met to balance economic, ecologic and societal value creation? What are the building blocks and measures that can be utilized on the journey towards building a sustainable value chain? What benefits can be achieved through sustainable value chains? What are the practical examples of sustainable value chains in leading companies that can inspire others to follow? The book includes contributions from the following organisations and companies: Beiersdorf, SAP, Klenk und Hoursch, VAUDE, Infineon Technologies, Independent Capital Management, BASF, Nanogate, the Federal German Council for Sustainable Development, Henkel, Symrise, shared.value.chain, Siemens, Fairphone and Thin Air Factory
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Evolve to a user-centered product development philosophy Deliver superior products and escalate your market share by employing real-world user experience success strategies from global corporations. Featuring in-depth case studies from Yahoo!, Siemens, SAP, Haier, Intuit, Tencent, and more, UX Best Practices: How to Achieve More Impact with User Experience offers proven methods for instituting user-centered design in industrial environments. Discover how to integrate user experience activities into product development processes for investment and consumer goods in different regions, reduce product complexity, increase product quality, and boost the bottom line. This comprehensive guide covers a variety of user experience techniques, such as analyzing user needs and expectations, creating design concepts, prototyping, using agile development, conducting usability testing, developing user interface guidelines, defining user interface patterns, and specifying metrics. Communicate objectives and user requirements in design briefs Establish end-to-end UX-centered development policies Foster collaboration between managers, designers, and engineers Integrate user experience metrics into business target frameworks and the product development process Employ agile development and design thinking methods Collect, measure, and analyze usability data Employ a User Experience Evaluation System to identify problems Convey and assess design ideas quickly using prototypes Achieve consistency across products with UI patterns and libraries
Service Enterprise Integration is developing a business paradigm that is of considerable interest in both the 'push' research the academic area and the 'pull' research of industry. A prominent example of this development has been the transformation of IBM into a service enterprise and the labeling of its new business model as 'On-Demand Business.' In the recent past, manufacturing research and practice have done considerable work on the problem of service productivity. In fact, this work has extended the operations of many manufacturing firms to include the 'service enterprise' component. IBM, GE, Siemens are several examples of this development. Using the service work done in manufacturing as a point of departure, Service Enterprise Integration: An Enterprise Engineering Perspective will examine a range of topics on IT-based enterprise integration. It will investigate the proven concepts, models, methods, and techniques in manufacturing operations and examine all their aspects that are relevant to the problem of service productivity. The result will be a systematic examination of the developing business model, service enterprise integration. The book will present a variety of on-going efforts to provide new results and solutions to the problem of service productivity. These presentations will be in the form of contributing chapters by leading researchers who will provide critical literature reviews, conceptual analysis, and solution-result-oriented applications on topics including ontology, reference models, ERP, supply chain integration, knowledge management, data security, and a variety of cases on particular applications.
Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process drives the boundaries of the practice way beyond the established notion of simple training and management education, the book is filled with detailed case studies from leading global organizations, including Siemens, ABB, BASF, the US Army, PricewaterhouseCoopers, EADS, Novartis, and more. These studies reveal how large-scale corporations are using the power of dynamic corporate learning approaches to drive innovation, enhance cultural values, master post-merger integration, transform business models, enhance leadership culture, build technological expertise, foster strategic change processes, and ultimately increase bottom line results. For any company that wants to compete in the 21st century, Designing the Smart Organization offers inspiring perspectives for integrating corporate learning as a core business practice that will create sustainable strategic and organizational capabilities. Designing the Smart Organization How breakthrough corporate learning initiatives drive strategic change and innovation Roland Deiser Praise for Designing the Smart Organization 'Without any qualification and only with heartfelt enthusiasm, this book should be read immediately by every leader in every institution. My excitement is based on three profound contributions that Deiser's book offers: 1) the single best argument and summary of 'organizational learning' and its significance, 2) ten brilliant and powerful case studies which illustrate his concepts and tremendously practical action steps, 3) this book is especially useful right now in these times when all organizations are facing uncertainty, chaos, and crises. What could be more important to organizational systems and their leaders than to learn, adapt, and recover from these setbacks!' -Warren Bennis, Distinguished Professor of Business at the University of Southern California, author of On Becoming a Leader, and coauthor of Transparency and Judgment 'A smart, useful book; but it is more than just that. With logic and examples, Roland helps us realize just how much we must regrind our lenses for seeing how deep learning can naturally happen in an organization if we just move beyond traditional notions of corporate training and re-conceive learning as a strategic imperative. I highly recommend this book for any corporate leader who wants to succeed in a rapidly changing world.' -John Seely Brown, independent co-chairman, Deloitte Center for the Edge; former chief scientist of Xerox Corp and director of its Palo Alto Research Center (PARC); and coauthor, The Social Life of Information and The Only Sustainable Edge '[This book is] filled with knowledge and insight about the challenges learning organizations face in the transition from a traditionalist mindset to a forward-looking perspective on learning strategy. If learning organizations can't make this leap they are likely to be relegated to the back office.' -Michelle Marquard, director, corporate learning, Cisco Systems, Inc.
'Far too little work has been done around the question of value, this is a notable contribution to the field. .....This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business...your customers'. David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing 'The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations'. Helmut Stiegler, Manager Sales & Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad©. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. That's the challenge. This book will help you meet it.
Diploma Thesis from the year 2006 in the subject Information Management, grade: 1,7, Cologne University of Applied Sciences, 124 entries in the bibliography, language: English, abstract: This document deals with the development of a sales strategy for a key account customer conducting business across domestic boundaries. The idea of key account management and the geographic distinction of it as well as the process of strategic management in this context are discussed. The focus lays on the adaptation of the strategic management process to the particularities of international key account management. In the course of this paper it is illustrated how key account management, with the key account customer as the core element, affects the strategic management process by using it with focus on a single customer instead for a whole industry. For the purpose of taking key account management on an international level, different levels of internationalisation are described and applied to the concept of key account management. As a result of this description the expanded concept of key account management to a global level - global account management - is presented. After describing the essentials of strategy, key account management and strategic management, these elements are merged and the different underlying analytical concepts are presented. The main analytical concept is based on Michael E. Porter's 'competitive strategy' and the five competitive forces. Following the description and the merging of the models, the theoretical framework is applied to the practical case of the 'T-Mobile International' account at Siemens Mobile Networks. The practical case includes the analysis of the business relationship and leads to a final strategy. Keywords: Global account management Key account management Strategic management Strategy development Geographical distinction
Inhaltsangabe:Abstract: This diploma thesis paper is, after contemplating the current state of ITC / telco's shift towards commoditisation and challenges in facing the upcoming overall mobile / wireless development (beyond 3G, B3G, / 4G) aimed at prosperously resolving a marketing proposition on a quite ingenious Siemens mobile P2P communication solution, named Siemens Anyw@re PocketSERVent, by virtue of the marketers' generic means, the Product-marketing mix dedicated to fundamental questions of product, price, promotion, place (P4). Strategic marketing and ITC business as well as down-to-earth / operational themes will get propelled. The chief emphasis is put on surging virtualisation related to product / svce / property and, as usually less exposed, the shift towards intangible values, foremost customer relationship and momentum of the hi-tech. brand (perception). The intend is to supply a big yet detailed P2P, 3G / B3G and wireless picture to the marketer (even accountant) as well as applied marketing / pricing issues to the S/W developer or mobile techn. expert. After a brief overview (ch. 1), chapter 2 is about introducing the main points rel. peer-to-peer (P2P) ¿ it's rather social impacts, technological mindset and ongoing research, as well as contemporary benefits. The intention is to free both the subject and evaluation from hype or byzantine aspects; to present P2P's potential as well as existent contributions to corporations aware of bus. value from IT, parelleling the fashion well-known IT players dominate e.g. Web services. Chapter 3 prepares a general understanding of present-day and forthcoming ITC leitmotivs, more precisely, for why ITC, esp. 3G innovations, have been disappointing. Analysing soft product and service (svce / svc.) innovations is upon hard value; at the dawn of this decade's decentralisation / mobilisation and virtualisation following results and side effects of globalisation the tractate's author is going to constantly question whether proven and established marketing practice can answer the train of virtual ¿ i.e. through-and-through digital ¿ products, value chains, organisations or business and / or value creation communities. Nevertheless ch. 3's focal point is the wireless or mobile wireless, resp., upgrowth (convergence rel. mobile IP, P2P, B3G / 4G). At beginning of the new millennium telcos are forced to get out of the industrial age's proprietary hardware and services. Less because of customer's [...]
Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process drives the boundaries of the practice way beyond the established notion of simple training and management education, the book is filled with detailed case studies from leading global organizations, including Siemens, ABB, BASF, the US Army, PricewaterhouseCoopers, EADS, Novartis, and more. These studies reveal how large-scale corporations are using the power of dynamic corporate learning approaches to drive innovation, enhance cultural values, master post-merger integration, transform business models, enhance leadership culture, build technological expertise, foster strategic change processes, and ultimately increase bottom line results. For any company that wants to compete in the 21st century, Designing the Smart Organization offers inspiring perspectives for integrating corporate learning as a core business practice that will create sustainable strategic and organizational capabilities.
The Transformational CIO is chock full of stimulatingthought leadership and useful knowledge that will help you leveragenew and existing technologies to create business value, generatemore revenue, increase profits and improve customer relationshipsin rapidly changing global markets. This book is a practical guidefor senior executives seeking optimal returns on technologyinvestments, now and in the future. Hot-button issues and essential topics covered in the bookinclude: * Vision and Organization * Culture and Change * Partnering with the Business * The Art and Science of IT Leadership * Team Building * Cloud Computing * Enterprise Collaboration * Strategic Sourcing * Executive Career Development The Transformational CIO features real-world stories andrevealing anecdotes from CIOs and IT thought leaders at leadingorganizations as Disney, Kimberly-Clark, Kaiser Permanente, Dell,Flextronics, Wipro, Boston Scientific, Salesforce.com, GeneralMotors, Shell Oil, Pitney Bowes, IBM, Cisco, Siemens, Citigroup,Microsoft, CVS Caremark, Frontier Communications and the U.S.Tennis Association. Written in straightforward business language, TheTransformational CIO is a concise guide for staying ahead ofthe competition and seizing opportunities for success in aturbulent global economy.