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LinkedIn for Business: Network to Grow Your Bus...
9,95 € *
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Discover LinkedIn lessons from this book that can transform your business and your work life! Being the world's largest networking site for professionals, LinkedIn is an innovative way to connect with people in almost any industry. It is the most powerful tool of modern age to create and manage your professional identity and brand your business. It gives you opportunities to connect and engage with professionals and peers, and access knowledge, insights, and opportunities. LinkedIn keeps you informed about your contacts and your industry, and helps you find the people and knowledge you need to achieve your business goals. You'll discover: What LinkedIn is Why you should use LinkedIn How to create a wide network to use later How groups on LinkedIn offer connections and opportunities for lead generation How keeping your profile updated brings you opportunities How LinkedIn is used for personnel search and recruiting How to build a killer profile Why you should network for branding and marketing How to build a business with LinkedIn Tips and tricks to get the most of LinkedIn 1. Language: English. Narrator: Aron Wallis. Audio sample: http://samples.audible.de/bk/acx0/050673/bk_acx0_050673_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Prospect the Sandler Way: A 30-Day Program for ...
9,95 € *
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler.  Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals. John Rosso is an internationally recognized business development expert specializing in executive sales coaching and sales productivity, with more than 20 years in the Sandler Training organization. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002893/bk_gdan_002893_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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5 Minutes a Day Guide to Business, Income &  So...
9,95 € *
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Whether you're a high flying business tycoon or an ambitious entrepreneur starting your first business venture, one thing is certain, in today's business world you need to have an influential and visual presence across the social media. This book collection will take you through the setting up and development of a blog, Pinterest, Facebook, Linkedin and Twitter accounts. For any type of business these social media platforms are essential for marketing and promoting through the Internet. No more mail shots for today's business entrepreneur. Use this book to 'dip in' every day and apply five minutes tweaking and building your social media empire. Learn how best to engage your customer base and reach out to millions of potential new customers. The Internet is like a living organism, constantly evolving and so business needs to evolve along with it. Social media is your window into a very competitive marketplace, master it and the world is yours, ignore it at your own peril. 1. Language: English. Narrator: Raya J. Thomason. Audio sample: http://samples.audible.de/bk/acx0/075669/bk_acx0_075669_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Social Marketing to the Business Customer: List...
9,95 € *
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The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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One Million Followers: How I Built a Massive So...
9,95 € *
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fulls 1. Language: English. Narrator: Brendan Kane. Audio sample: http://samples.audible.de/bk/adbl/051835/bk_adbl_051835_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Me 2.0, Revised and Updated Edition: 4 Steps to...
9,95 € *
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Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including: A four-step process for discovering, creating, communicating, and maintaining your personal brand How to use all the latest social media tools, including video, blogs, and social networks for job search and career development The secrets to networking effectively - both online and offline Proven branding advice from industry experts and insidersWhether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What's new in the revised edition of Me 2.0: New case studies from people of all generations on how they've used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand camp 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/006397/bk_blak_006397_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Hacking Growth
13,99 € *
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: buecher
Stand: 19.02.2020
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Hacking Growth
13,99 € *
ggf. zzgl. Versand

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: buecher
Stand: 19.02.2020
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Monetizing Innovation: How Smart Companies Desi...
9,95 € *
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation - measured in dollars and cents - is a very hard target to hit. Companies obsess over being creative and innovative, and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets - or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovation argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat - when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of 30 years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined i 1. Language: English. Narrator: Darren Stephens. Audio sample: http://samples.audible.de/bk/adbl/028924/bk_adbl_028924_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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