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Practitioner's Guide to Account-Based Marketing
40,99 € *
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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives towards achieving the client's business goals.A Practitioner's Guide to Account-Based Marketing includes case studies from practicing professionals working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more. It explores the development of account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.

Anbieter: buecher
Stand: 17.02.2020
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Practitioner's Guide to Account-Based Marketing
40,99 € *
ggf. zzgl. Versand

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives towards achieving the client's business goals.A Practitioner's Guide to Account-Based Marketing includes case studies from practicing professionals working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more. It explores the development of account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.

Anbieter: buecher
Stand: 17.02.2020
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Startup Savvy: Strategies for Optimizing Small ...
9,95 € *
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Startup Savvy is brimming with professional advice and tips for any business in business less than five years. Startup Savvy covers everything from overcoming obstacles - to strategy development - to shortcuts you should NEVER take - to practicing safe social networking. The book also includes real-life lessons learned, and best practices from seven actual small businesses. The last chapter of Startup Savvy contains a series of tactics called The 40-Day Survive to Five Campaign. This plan will not only re-energize YOU, it will breathe new life into your business, regardless of the type of business you operate, or your place in the small business life cycle. 1. Language: English. Narrator: Anthony Appolito. Audio sample: http://samples.audible.de/bk/acx0/030144/bk_acx0_030144_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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On the Shoulders of Giants: Lessons Learned fro...
9,95 € *
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For the past 25 years, Nexstar Network's mission has been to provide everything the independent residential plumbing, HVAC, and electrical contractor needs to succeed. In On the Shoulders of Giants, Nexstar's CEO Jack Tester has articulated for the first time, with passion and conviction, the organization's overall philosophy and thinking all in one place, capturing for the next generation all that Nexstar has learned specifically for owners of plumbing, heating, cooling, and electrical businesses. In this book, you will find the success principles and mindsets that owners, senior leaders, and leadership teams need to have as the business scales up, every step of the way. The mission of this book is to support you, the hardworking service contracting business leader, in your goal to create a thriving contracting business - one that will allow you to create a great life for you and your employees and live the way you want to live-because you are worth it. 1. Language: English. Narrator: Jack Tester. Audio sample: http://samples.audible.de/bk/acx0/094500/bk_acx0_094500_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Morton Mandel on Hiring "A Employees, Hörbuch, ...
9,95 € *
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CEO of Parkwood Corp, chairman and CEO of the Jack, Joseph, and Morton Mandel Foundation, Morton Mandel has reached great success in both his financial and personal life. In his book It's All About Who... Morton talks about his humble beginnings from working a summer job for his uncle in the wholesale auto parts business, to owning that same business with his brothers in July 1940. Though Morton joined the Army in World War II and left the business world behind him, it wasn't until after the war Morton and his brothers took a hard look at why their business was struggling to turn a major profit. Morton and his brothers realized that in an over-saturated market you have to come up with a different solution to attract customers; that sometimes business owners need to take a step back to see what their customers really need. What they learned propelled them into the future to live richer lives both monetarily and in the quality of life. Now Morton shares what he has learned about what a CEO is worth and how to hire and maintain "A employees". AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000295/bk_amai_000295_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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The Good Fail: Entrepreneurial Lessons from the...
9,95 € *
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An inside look at how companies and executives rise and fall, with important lessons for all aspiring entrepreneurs. The Good Fail is part business story, part guilty pleasure, exploring Richard Keith Latman's very public missteps and the painful lessons he learned as a result, presented to fellow entrepreneurs, in his own words, for the first time. Written in a lively, conversational style, the book answers questions many computer-industry veterans have been asking for more than a decade about what went wrong at Microworkz, the failed former free PC enterprise. Chronicling Latman's long roller-coaster journey back and offering pointed advice about effective business development, negotiating, human resource management, and leadership, which Latman has successfully applied at his latest ventures, iMagicLab and Latman Interactive, this audiobook is an important set of insights for entrepreneurs everywhere. This book: Offers 19 practical lessons learned, which can help put other entrepreneurs on the path to success faster Includes invaluable insight into how to overcome even the worst public business failures Provides a behind-the-scenes look from the ultimate insider at an important time in computer industry historyPresents a case study of how personal and business lives can negatively impact each other Microworkz's failure can be your success. The Good Fail provides both important insights into how to start a business that will reap rewards, and warnings about how to avoid going astray. 1. Language: English. Narrator: John Morgan. Audio sample: http://samples.audible.de/bk/adbl/004865/bk_adbl_004865_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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The Essential Coaching Leader: The Brain-Friend...
9,95 € *
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Business Leader to Patty in 2003: "What do you do?" Patty: "I’m a coach." Business Leader: "Cool! What sport?"This conversation used to happen all the time. But in the years since, more and more business leaders have experienced executive coaching, which has become a thing. A valuable and professional thing.Now the question business leaders regularly ask Patty is, "How do I learn to do what you do?" That’s why in 2008 she launched the SeattleCoach Professional Training and Development Program, hosting hundreds of entrepreneurs, executives, and organizational leaders as they’ve learned to "do the craft and be the coach". Today, when you search "SeattleCoach", you get Pete Carroll, coach of the Seahawks. And you get Patty. The Essential Coaching Leader is her introduction to a way of leading that finds its evidence and examples in neuroscience, in 21st-century business effectiveness, in history, and even in good theology. It is a way of leading that is both ancient and new.  The five essentials found in The Essential Coaching Leader will help you explore and begin to practice coaching leadership in this time of relentless and historic change. 1. Language: English. Narrator: Patricia Burgin. Audio sample: http://samples.audible.de/bk/acx0/157861/bk_acx0_157861_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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The Genuine Billionaire: New Trends of the Mill...
9,95 € *
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The Genuine Billionaire expounds on learned knowledge, complexity, and challenges of the very competitive contemporary business environment. Throughout the audio, one will discover how profound the influence of traits, qualities, characteristics, ethics, and values of famous billionaires not only have an effect and impact on their individual lives and businesses but also on the social, economic, cultural, educational, and political arenas. The book carries out an exhaustive x-ray of some of the sectors of the economy breeding billionaires nowadays such as investment, technology, real estate, fashion and retail, media food and beverage, energy, health care, sports, manufacturing, and the service industry. The book also elucidates on exciting frontiers of contemporary business development and management by some of the greatest billionaires and social entrepreneurs influencing and impacting our transformative business environment. The book finally explores the lives of some contemporary, exceptional, and extraordinary self-made billionaires such as Mark Zuckerberg, Elon Musk, Warren Buffett, Oprah Winfrey, Jack Ma, Bill Gates, Sir Richard Branson, and Jeff Bezos. 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/154437/bk_acx0_154437_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Following Oil: Four Decades of Cycle-Testing Ex...
9,95 € *
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In a 40-year career as an oil and gas investment analyst and as an investment banker and strategic adviser on petroleum-sector mergers, acquisitions, and financings, Thomas A. Petrie has witnessed dramatic changes in the business. In Following Oil, he shares useful lessons he has learned about domestic and global trends in population and economic growth, a maturing resource base, variable national energy policies, and dynamic changes in geopolitical forces - and how these variables affect energy markets. More important, he applies those lessons to charting a course of energy development for the nation as the 21st century unfolds. Addressing the current need for greener, more sustainable energy sources, Petrie points to recent large domestic gas discoveries and the use of new technologies such as horizontal drilling to unlock unconventional hydrocarbons. With these new sources, the United States can increase production and ensure itself enough oil and gas to sustain economic growth during the next several decades. Petrie urges the pursuit of cleaner fossil fuel development in order to buy the time... The book is published by University of Oklahoma Press. 1. Language: English. Narrator: Stuart Appleton. Audio sample: http://samples.audible.de/bk/acx0/027492/bk_acx0_027492_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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