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Hacking Growth
13,93 € *
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'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Anbieter: Dodax AT
Stand: 22.01.2020
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Agile Software Development
81,30 € *
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Agile- denoting the quality of being agile, readiness for motion, nimbleness, activity, dexterity in motion - software development methods are attempting to offer an answer to the eager business community asking for higher weight along with faster and nimbler software development process. Agile methods are creating a buzz in the software development community, drawing their fair share of advocates and opponents. While some people consider agile methods the best thing that has happened to software development in recent years, other people view them as a backlash to software engineering and compare them to hacking. The aim of this book is to introduce the reader to agile methods allowing him/her to judge whether or not agile methods could be useful in modern software development and discusses the history behind agile methods as well as the agile manifesto, a statement from the leaders of the agile movement. It also provides to fill the gap by systematically reviewing the existing literature on agile software development methodologies.

Anbieter: Dodax AT
Stand: 22.01.2020
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Agile Software Development
79,00 € *
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Agile- denoting the quality of being agile, readiness for motion, nimbleness, activity, dexterity in motion - software development methods are attempting to offer an answer to the eager business community asking for higher weight along with faster and nimbler software development process. Agile methods are creating a buzz in the software development community, drawing their fair share of advocates and opponents. While some people consider agile methods the best thing that has happened to software development in recent years, other people view them as a backlash to software engineering and compare them to hacking. The aim of this book is to introduce the reader to agile methods allowing him/her to judge whether or not agile methods could be useful in modern software development and discusses the history behind agile methods as well as the agile manifesto, a statement from the leaders of the agile movement. It also provides to fill the gap by systematically reviewing the existing literature on agile software development methodologies.

Anbieter: Dodax
Stand: 22.01.2020
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Hacking Growth
19,00 € *
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax
Stand: 22.01.2020
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ISBN Hacking Growth Buch Hardcover 320 Seiten
26,26 € *
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax
Stand: 22.01.2020
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ISBN Hacking Growth Buch Hardcover 320 Seiten
29,90 € *
ggf. zzgl. Versand

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax AT
Stand: 22.01.2020
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Cult of the Dead Cow
17,00 € *
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The shocking untold story of the elite secret society of hackers fighting to protect our privacy, our freedom -- even democracy itself Cult of the Dead Cow is the tale of the oldest, most respected, and most famous American hacking group of all time. Though until now it has remained mostly anonymous, its members invented the concept of hacktivism, released the top tool for testing password security, and created what was for years the best technique for controlling computers from afar, forcing giant companies to work harder to protect customers. They contributed to the development of Tor, the most important privacy tool on the net, and helped build cyberweapons that advanced US security without injuring anyone. With its origins in the earliest days of the Internet, the cDc is full of oddball characters -- activists, artists, even future politicians. Many of these hackers have become top executives and advisors walking the corridors of power in Washington and Silicon Valley. The most famous is former Texas Congressman and current presidential candidate Beto O'Rourke, whose time in the cDc set him up to found a tech business, launch an alternative publication in El Paso, and make long-shot bets on unconventional campaigns. Today, the group and its followers are battling electoral misinformation, making personal data safer, and battling to keep technology a force for good instead of for surveillance and oppression. Cult of the Dead Cow shows how governments, corporations, and criminals came to hold immense power over individuals and how we can fight back against them.

Anbieter: Dodax
Stand: 22.01.2020
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Cult of the Dead Cow
17,50 € *
ggf. zzgl. Versand

The shocking untold story of the elite secret society of hackers fighting to protect our privacy, our freedom -- even democracy itself Cult of the Dead Cow is the tale of the oldest, most respected, and most famous American hacking group of all time. Though until now it has remained mostly anonymous, its members invented the concept of hacktivism, released the top tool for testing password security, and created what was for years the best technique for controlling computers from afar, forcing giant companies to work harder to protect customers. They contributed to the development of Tor, the most important privacy tool on the net, and helped build cyberweapons that advanced US security without injuring anyone. With its origins in the earliest days of the Internet, the cDc is full of oddball characters -- activists, artists, even future politicians. Many of these hackers have become top executives and advisors walking the corridors of power in Washington and Silicon Valley. The most famous is former Texas Congressman and current presidential candidate Beto O'Rourke, whose time in the cDc set him up to found a tech business, launch an alternative publication in El Paso, and make long-shot bets on unconventional campaigns. Today, the group and its followers are battling electoral misinformation, making personal data safer, and battling to keep technology a force for good instead of for surveillance and oppression. Cult of the Dead Cow shows how governments, corporations, and criminals came to hold immense power over individuals and how we can fight back against them.

Anbieter: Dodax AT
Stand: 22.01.2020
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Hacking: World Class Hacking, Python and Cyber ...
9,95 € *
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Imagine yourself.... Programming like a hacker, landing a software development job at Google and make a ton of money Being paid to hack programs, software and systems to find and plug loopholes Learn the best programming strategies and immediately outperform established hackers Taking the art of Python to a whole new level and become front figure Having control over the websites your kids are visiting and the chat programs they use Never worry about getting your computer hacked, your credit card information stolen, family photos taken from you and your everyday life put at risk Having the best online safety systems sat up immediately to protect your business from hackers If so, you've come to the right place. This book includes three different computer technology books in one: Hacking: Become a World Class Hacker, Hack Any Password, Program, or System with Proven Strategies and Tricks Cyber Security: Understand Hacking and Protect Yourself and Your Organization From Ever Getting Hacked Python Programming: Fluent in Python - Code Examples, Tips & Tricks for Beginners Hacking, puzzles, and code breaking have always been something humans have been interested in. Even if we refer back to the famous enigma during world war two or back to the clues the ancient society left us, we love to engage in code breaking one way or the other. Today, most of that code breaking involves computers and in large extent hacking.  Hacking, cyber security, and programming have become a part of every organization and company. With all the confidential information floating around the Internet, a lot of criminals get into the hacking and cyber war as well. Learning to hack your competitor and protect yourself have become one of the most important skill to protect your business today. 1. Language: English. Narrator: Bill Conway. Audio sample: http://samples.audible.de/bk/acx0/100392/bk_acx0_100392_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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