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Analysis of the Best Ager market for the touris...
22,90 CHF *
zzgl. 3,50 CHF Versand

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so. After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future. Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future. The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations. The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%. The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months. This has already been recognized by the tour operators but still can be improved and the offers can be more extended. Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [...]

Anbieter: Orell Fuessli CH
Stand: 11.12.2019
Zum Angebot
Studio 54: Admission policies as a form of indi...
24,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2006 in the subject American Studies - Culture and Applied Geography, grade: 2,0, University of Potsdam (Philosophisches Institut), course: Proseminar, 9 entries in the bibliography, language: English, abstract: '...and for three years it was the most talked-about, written-about and shocked-about venue in the universe. Everyone wanted to go to Studio 54 (Jones/ Kantonen 1999: 246)'. 'A lot of people thought that at the door was a better show than inside...people would try anything to get in ('Shane' in Studio 54)'. When Steve Rubell and Ian Schrager in the late April 1976 started their nightclub Studio 54, a legend came to life. On the floors of this unique party shangri-la, celebrities like Andy Warhol, Liza Minelli, Bianca and Mick Jagger, Brooke Shields and Truman Capote mingled with business people, politicians, soap opera starlets, drag queens and chosen few from the 'grey people', as nightlife guru Rubell called the normal people. Never before, a discothèque had caused such a public stir. Paparazzi jostled beyond the velvet ropes to illustrate their gossip columns with pictures of the socialites - it was the 'first time ever that celebrity photos would appear on the front page of the tabloids for no other reasons than they were there (Jones/ Kantonen 1999: 249)'. But by far not everybody came to know the true promise of the club - door policy at Studio 54 was probably one of the toughest in the history of nightlife. Rubell himself was eager to make sure that of the many different groups that made up the audience of 54, none should dominate the other, a type of 'social engineering he called 'tossing the salad'' (Shapiro 2005: 201). He himself supported his doorman Marc Benecke selecting the people who could pass the velvet ropes, whilst scores of people shouted Rubell's name begging him to be admitted into the club. On one hand, there were certain criteria, but on the other hand, there was enough leeway for arbitrariness, indeed, it was a highly undemocratic procedure that precisely reflected its place, its period and social circumstances. Disco in the 'uncanny 1970s' not only served to escape reality but also epitomised an increasing drive towards individualism that replaced the ideas of participation and community of the sixties. The doors at 54 were instruments to form a new world with new social ladders and in their radicalism marked a peak in this development.

Anbieter: Orell Fuessli CH
Stand: 11.12.2019
Zum Angebot
Studio 54: Admission policies as a form of indi...
14,40 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2006 in the subject American Studies - Culture and Applied Geography, grade: 2,0, University of Potsdam (Philosophisches Institut), course: Proseminar, 9 entries in the bibliography, language: English, abstract: '...and for three years it was the most talked-about, written-about and shocked-about venue in the universe. Everyone wanted to go to Studio 54 (Jones/ Kantonen 1999: 246)'. 'A lot of people thought that at the door was a better show than inside...people would try anything to get in ('Shane' in Studio 54)'. When Steve Rubell and Ian Schrager in the late April 1976 started their nightclub Studio 54, a legend came to life. On the floors of this unique party shangri-la, celebrities like Andy Warhol, Liza Minelli, Bianca and Mick Jagger, Brooke Shields and Truman Capote mingled with business people, politicians, soap opera starlets, drag queens and chosen few from the 'grey people', as nightlife guru Rubell called the normal people. Never before, a discothèque had caused such a public stir. Paparazzi jostled beyond the velvet ropes to illustrate their gossip columns with pictures of the socialites - it was the 'first time ever that celebrity photos would appear on the front page of the tabloids for no other reasons than they were there (Jones/ Kantonen 1999: 249)'. But by far not everybody came to know the true promise of the club - door policy at Studio 54 was probably one of the toughest in the history of nightlife. Rubell himself was eager to make sure that of the many different groups that made up the audience of 54, none should dominate the other, a type of 'social engineering he called 'tossing the salad'' (Shapiro 2005: 201). He himself supported his doorman Marc Benecke selecting the people who could pass the velvet ropes, whilst scores of people shouted Rubell's name begging him to be admitted into the club. On one hand, there were certain criteria, but on the other hand, there was enough leeway for arbitrariness, indeed, it was a highly undemocratic procedure that precisely reflected its place, its period and social circumstances. Disco in the 'uncanny 1970s' not only served to escape reality but also epitomised an increasing drive towards individualism that replaced the ideas of participation and community of the sixties. The doors at 54 were instruments to form a new world with new social ladders and in their radicalism marked a peak in this development.

Anbieter: Thalia AT
Stand: 11.12.2019
Zum Angebot
Analysis of the Best Ager market for the touris...
14,40 € *
zzgl. 3,00 € Versand

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so. After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future. Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future. The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations. The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%. The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months. This has already been recognized by the tour operators but still can be improved and the offers can be more extended. Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [...]

Anbieter: Thalia AT
Stand: 11.12.2019
Zum Angebot